The Sustainable Development Goals (SDGs)
Sustainability is the highest purpose of the 17 Sustainable Development Goals (set of global goals to eradicate poverty, protect the planet and ensure prosperity for all) defined by the UN, as achievable goals by 2030, which have been embraced by more than 192 countries in the world. Of these, one in particular has to do with marketing and advertising affecting all actors related to the production chain, it is Sustainable Development Goal 12: Responsible Consumption and Production.
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The marketing, advertising and communications industries urgently need to raise awareness about the role they play through their different actors in the stages of the production chain and understand that sustainability is an opportunity for the growth and consolidation of all industries. and sectors of the economy.
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What is the commitment of Latin American companies to sustainability and the degree of incorporation of sustainability in their Marketing, Communication and Advertising strategies?
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THE PRESENT
WHAT IT DEMANDS
THE FUTURE
This is the time when we have everything to go from good ideas to good deeds . It is useless to be creative if we do not act now so that the world is saved. If we don't do it right away, by 2030 the world as we know it will be just a memory. Creativity is the engine that should immediately drive Sustainable Development.
The 2021 edition of + CTG seeks to demonstrate the importance of the contribution that the creative industry must make to sustainable development, given the urgency posed by the pandemic to generate strategies to guarantee the future for humanity. The world changed and we face the challenge of generating resources that seek reactivation with well-being. This is how from + CTG, we will show how the marketing and advertising industries can and should contribute to the construction of a sustainable world.